The excitement surrounding the 2026 FIFA World Cup continues to grow, with the official tournament song, Dai Dai, reaching an impressive 60 million views on YouTube just nine days after its release.
The track, which features global music stars Shakira and Burna Boy, has quickly gained worldwide attention since its launch through Sony Music Latin. Available across major streaming platforms, the song celebrates the passion, energy and unity that the FIFA World Cup is known for, while bringing together two of the most influential artists from different continents.
Beyond its commercial success, Dai Dai also serves a greater purpose. The song has been selected as the Official FIFA World Cup 2026 Song in support of the FIFA Global Citizen Education Fund. The initiative aims to raise 100 million dollars before the end of the tournament to provide children around the world with access to quality education and football opportunities.
Shakira has partnered with FIFA and Global Citizen to support the project, committing her royalties from Dai Dai to the Education Fund. In addition, Sony Music has pledged to match the first 250,000 dollars raised through donations, further boosting efforts to improve educational opportunities for children in underserved communities.
The Colombian superstar is also set to play a major role during the tournament itself. Shakira has been confirmed as one of the headline performers for the FIFA World Cup 2026 Final Halftime Show, scheduled for Sunday, July 19. The event will mark a historic first for the FIFA World Cup, as a halftime show will be introduced during the final for the first time ever.
The groundbreaking performance is expected to bring together leading global artists in a celebration of sport, culture and social impact, while also helping to promote the FIFA Global Citizen Education Fund.
Shakira’s relationship with the FIFA World Cup stretches back two decades. She first performed at a World Cup event during the closing ceremony of the 2006 tournament in Germany, where she delivered a specially remixed version of her global hit “Hips Don’t Lie” (Bamboo).
However, her most memorable contribution to football remains “Waka Waka (This Time for Africa),” the official song of the 2010 FIFA World Cup in South Africa. The anthem became one of the most successful World Cup songs in history and remains closely associated with football fans around the world.
With Burna Boy’s global influence and Shakira’s long-standing connection to the tournament, Dai Dai is already proving to be one of the defining musical moments ahead of the 2026 FIFA World Cup.
