Netflix has secured the rights to broadcast the 2030 World Cup in Spain and Andorra, marking another major step in the streaming giant’s push into live sports, Trybal News reports.
The company announced the deal on Tuesday. It will be Netflix’s first broadcast of a major men’s international football tournament in Spain.
However, Netflix has not disclosed the financial details of the agreement.
Under the deal, viewers in Spain will be able to watch one match free of charge on each matchday. In addition, Netflix will provide a free to air channel that will show a selection of games.
The package will include every match involving Spain, both semi finals and the final. Netflix has yet to reveal the name of the channel.
Spain will co host the 2030 tournament with Portugal and Morocco. Meanwhile, Argentina, Paraguay and Uruguay will stage the opening matches to mark the competition’s 100th anniversary.
Uruguay hosted the first World Cup in 1930. Spain, meanwhile, won the World Cup in North America this year, according to the report.
Netflix expands its sports broadcasting ambitions
Spain’s state owned television network, TVE, showed the national team’s matches during this year’s World Cup. Private streaming platform DAZN also carried all 104 games through Mediapro’s pay television World Cup channel.
The new agreement signals Netflix’s growing ambition to compete in the sports broadcasting market. The platform has already added several major sporting events to its programming.
Its sports portfolio includes NFL and Major League Baseball coverage, as well as WWE, boxing and mixed martial arts.
Netflix also holds the United States and Canadian rights to the 2027 Women’s World Cup in Brazil. Furthermore, it will broadcast the 2031 edition, which Costa Rica, Jamaica, Mexico and the United States will jointly host.
The Spain deal strengthens Netflix’s position in international football broadcasting. It also highlights the company’s strategy of expanding beyond films and television series to attract sports fans.
